Lung Cancer Claims More Women’s Lives as Breast Cancer Yet Lacks Awareness Says Report
Dayton Daily News is reporting that the massive marketing push that puts pink uniforms on sports figures and pink ribbons on millions of Americans has vaulted breast cancer funding to unprecedented levels.
Although heart disease is the No. 1 killer of women and lung cancer claims nearly twice as many women’s lives, breast cancer is the disease that tops all others for charity contributions, according to data from Charity Navigator, the national organization that annually evaluates the financial health of 5,500 nonprofit organizations. There are now 1,000 breast cancer organizations nationally, and the 20 largest alone raise $1 billion annually.
The pink bandwagon phenomenon has benefited from an extraordinary buy-in from the corporate world and the myriad events and community walks designed to raise money and awareness.
In Dayton, the American Cancer Society’s Making Strides Against Breast Cancer walk was the second largest in the state last year, raising $402,112. This year’s walk is Oct. 16.
“Marketing is a big player in creating awareness of breast cancer and how it affects millions of women,” said Irene Dickey, professor of marketing at the University of Dayton.
The effort saves lives. Thanks to early detection and targeted treatment, the majority of breast cancers are now cured.